About Us
Atoban (like Autobahn) means speed, freedom, and no limits. That’s how selling your car should feel.
We built Atoban because dealers have been ripping off sellers for decades. On average, they flip your car for thousands more than they paid you. We decided it was time to change that.
Our mission is to build the largest private car marketplace in the U.S. powered by AI and real experts, where sellers pocket true value without the hassle.
Since launching, Atoban sellers have kept an average of $4,800 more than Carvana’s offers. This is just the beginning.
Our Story
With over 22 years in the automotive industry, our founder has seen it all—from sales and financing to running a used car dealership. He’s witnessed firsthand the challenges faced by both customers and dealers, including navigating the complexities of selling and trading cars, and dealing with legalities and DMV processes. Driven by a vision to eliminate these pains, he created Atoban, a streamlined, sustainable platform where everyone wins.